After some impromptu focus testing, I’d decided to shorten the name of my game from Plight of the Baby Sea Turtle to simply Turtle, because the words “plight of the baby sea turtle” were difficult for people to remember, and because they wouldn’t fit comfortably on a videogame box cover. Then I decided to add an exclamation point after the title, because Turtle! sounded like a more exciting game than Turtle. As I was blessed with an almost embarrassing amount of artistic talent (see: my unprecedented string of fire prevention-poster wins), I proceeded to make a mock-up of the Turtle! box…